GeM Brand Approval

Brand Approval in GeM: INR 2499 + GST

Brand Approval is a crucial requirement on the Government e-Marketplace (GeM) to uphold quality, trust, and uniformity in public procurement.

Below are the key reasons why it's necessary:

Verifies Authenticity and Quality: Government entities rely on GeM for purchasing goods and services. Brand approval confirms that listed brands are legitimate, trustworthy, and meet quality standards. It helps prevent the entry of fake or inferior products.

Safeguards Government Buyers: Buyers are responsible for their procurement decisions. Approval ensures they purchase only vetted and recognized brands, reducing the chances of product issues or complaints.

Clarifies Roles of OEMs and Sellers: It distinguishes between OEMs (Original Equipment Manufacturers), brand owners, and authorized resellers. Prevents unauthorized listings by sellers who do not have rights to a brand.

Promotes Fair Competition: Ensures all sellers comply with standard requirements before listing branded items. Helps prevent misuse of popular brand names and filters out fraudulent sellers.

Simplifies Product Listings: After brand approval, products can be added quickly under that brand without repeated checks. This reduces listing delays, improves consistency, and avoids duplication.

Meets Regulatory Standards: As a government platform, GeM follows official procurement laws and audit requirements. Brand approval is part of the compliance and verification process.

Boosts Platform Credibility: Verified brands increase buyer confidence, especially in large or critical procurements. This strengthens GeM’s reputation and reliability over time.

For sellers, obtaining brand approval not only fulfills GeM compliance but also enhances visibility, credibility, and the likelihood of securing government contracts.